The efficiency of current regulations to protect consumers from adopting AI in e-commerce in Saudi Arabia

الملخص

This study examines the effectiveness of Saudi regulations in protecting consumers from risks linked to artificial intelligence (AI) in e-commerce. It analyzes existing legal and regulatory frameworks, highlights gaps in consumer protection, and evaluates mechanisms for data security and dispute resolution. Findings reveal shortcomings in current laws, weak enforcement capacities, and limited consumer awareness. The study recommends updating regulations, strengthening data protection measures, enhancing transparency in AI use, and adopting best international practices to align with Vision.