توظيف تقنية الذكاء الاصطناعي في بيئة الإنتاج التلفزيوني
(دراسة وصفية تطبيقية على عينة من العاملين بالقنوات الفضائية العربية 2022م)
DOI:
https://doi.org/10.52981/cs.v8i1.3046الكلمات المفتاحية:
الذكاء الاصطناعي، القنوات التلفزيونية العربية، الإنتاج التلفزيوني، الإنتاج التلفزيوني العربيالملخص
تطورت صناعة الإنتاج التلفزيوني في الفترة الأخيرة بشكل كبير، وتعد تقنية الذكاء الاصطناعي أحد مظاهر التطور التقني، ولم تكن التلفزيونات العربية بعيدة عن هذا التطور في استخدام هذه التقنية، لذا سعت هذه الدراسة للتعرف على مدى توظيف تقنية الذكاء الاصطناعي في بيئة الإنتاج التليفزيوني العربي وقياس مدى قدرتها على التعاطي مع هذه التقنيات والتعرف على المعوقات التي تقلل من الاستفادة من إمكانياتها، وذلك من خلال إجراء مقابلات متعمقة مع القائمين بالاتصال والمعنيين باستخدام تقنيات الذكاء الاصطناعي بكل من القناة السعودية الأولى، وتلفزيون أبوظبي، والقناة الإخبارية السعودية، وقناة beur tv الجزائرية، وقناة العربية، وقناة الشرق بلومبيرغ وقناة دبي، وتوصلت النتائج إلى أن البيئة الإعلامية العربية مهيأة لتمكين تقنيات الذكاء الاصطناعي على مستوى القدرة المالية لتبني التقنية والقدرات الفنية لاستخدامها، إلا أن تمكين هذه التقنية على المستوى الفعلي وفي المنظور القريب يبدو مستبعداً إلى حد ما فالثقافة المؤسسية الحاكمة في مؤسسات الإنتاج التليفزيوني المعتمدة تماماً على العناصر البشرية في الإنتاج والعرض والتشغيل وتحديد المسؤوليات والبعد التقليدي في الإدارة يجعل من الصعب تهيئة البيئة الإدارية والإبداعية والمؤسسية التي تسمح بتحقيق خطوات متسارعة نحو تمكين التقنية بفعالية وكفاءة.
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التنزيلات
منشور
2023-03-24
كيفية الاقتباس
bin Marzouq Alharbi, D. A. . (2023). توظيف تقنية الذكاء الاصطناعي في بيئة الإنتاج التلفزيوني: (دراسة وصفية تطبيقية على عينة من العاملين بالقنوات الفضائية العربية 2022م). علوم الاتصال, 8(1), 167–198. https://doi.org/10.52981/cs.v8i1.3046
إصدار
القسم
Articles
