The Effectiveness of Multimedia in the Development of Television Montage

(comparative study on ashragat and green apple programs on the blue nile and mbc1 channels)

Abstract

This research discusses the effectiveness of multimedia in the development of television montage, and aims to know the requirements of the television programes, to identify modern concepts related to multimedia and to know its relationship with the physical and engineering sciences and the use of these concepts on television programs, as well as a good understanding of montage content as part of television programs construction process.  As for the research problem, it lies in the stagnation of some local TV programe and their lack of some elements of attraction and the lack of motivation for watching among some viewers, compared to the corresponding programe on foreign channels, and knowing the reasons for that stagnation.The research problem is represented in the following main question:What is the effectiveness of multimedia in the development of television montage?The research used the comparative approach, in view of clarifying the difference between employing the effectiveness of multimedia in developing montage for the two programe (Ashragat. Altufah Alakhdar). The tools used by the research are: scientific observation, interview and questionnaire form, to collect the necessary data to achieve the research objectives.

 The research community consists of specialists in the field of montage (montage technicians, graphic and motion graphic designers, and directors) because they are more knowledgeable and able to fulfill research requirements through practical reality.

Among the most important findings of the research: Research has proven that the good graphics of their - two and three dimensions are attractive for content.Research has proven that general video montage consisting of composition of shots and their angles, composition of the image and its colors, sound, music and characters increases the quality of the video.The research confirmed the achievement of harmony between the multimedia elements that appear in the general shape of the image.In the light of these results, a number of recommendations were made, including: Good use of the image and the use of modern techniques for visual effects.The graphic component should be taken care of as the most important component of multimedia.Activating the websites of the channels and programs and providing the viewer with the programs.