The scientific disciplines of public relations practitioners and their relationship to their awareness of their scientific functions

An analytical descriptive study applied to a sample of Saudi government sector institutions From (March 2022 AD to July 2022 AD)

Abstract

What is the nature of the scientific disciplines that the public relations practitioners in the surveyed institutions belong? To what extent are public relations practitioners aware of its scientific functions? What are the jobs that are actually practiced most in the field of public relations in the targeted institutions? What is the impact of the organizational aspect of public relations on the performance of its scientific functions? In this study, the researcher used the descriptive approach, and used the questionnaire as a scientific tool. The study came out with a number of results, the most important of which are: The study revealed that public relations practitioners' awareness of its scientific functions is weak, as they are aware of the traditional marginal functions of it, and that their awareness of its other important functions is weak., secondly: The study found Presence of direct relationship between the scientific disciplines of Practice PR and awareness of its scientific functions most practitioners are from the disciplines of: public relations, media, the greater their awareness of the functions of scientific public relations. eventually: The study revealed some Jobs that are Practiced by other departments is in fact the core of the purview of public relations, as such Developed study as well as a group of recommendations, the most important of which are: Academic comprehension of public relations to work in institutions until they are practiced in a sound scientific manner, making public relations in the researched institutions (management) and for the media to follow them, activating the functions absent from the ground in the practice of public relations, such as: research, planning, production of media materials, job Senior management advisory...etc.