The mental Image of Zain Sudan telecommunication Services company

(Applicable to Subscribers of Zain Company – Khartoum State 2022)

Abstract

The researcher used descriptive analysis method and used random sampling method , findings discovered by chance during the investigation , which are the best methods in this kind of research. The research include that the company's failure to communicate with customers about their perceptions and trends and company's concepts, values and reputation., a lack of interest in research and opinion polls , long waiting time to connect to customer services , in addition to unusual increases pricing in internet packages and phone bills have led a large number of customers to announce partial boycott in response to those increases.

The company has made concrete and practical efforts to build a brand that ha affirm hold in the eyes of the public and realizes (zain is beautiful world) , it's doubtless paradoxical that the company sends text messages of an advertising nature to private companies and institutions that harass customers through a series of paid ads. The customer services staff of the company are patient and respectful towards the subscribers , which shows that they know the caller's psychology in advance and have taste when dealing with them. Social responsibility programs are listed as a top priority of the company .